What is the preferred term to use instead of 'pitch'?

The preferred term to use instead of "pitch" is "presentation." This choice emphasizes the structured and professional nature of delivering information to an audience, whether it's to showcase a product, share insights, or persuade potential clients. In a sales context, a presentation often includes engaging visuals, clear messaging, and well-organized content aimed at addressing the client's needs and demonstrating the value of the service being offered. By using "presentation," it conveys a focus on communication and interaction rather than a purely transactional or aggressive sales approach that "pitch" might imply. This aligns well with the ethos of building relationships and understanding clients' requirements in the sales process.