What phrase can help in making clients feel understood when faced with their objections?

Using the phrase "others have felt the same way" can effectively make clients feel understood when they express their objections. This approach acknowledges their feelings and validates their concerns by suggesting that they are not alone in their experiences. It creates a sense of community and reassurance that their objections are not unusual or unfounded. By referencing the experiences of others, it can help lower the client's defenses and open the door to a more constructive dialogue, making it easier to address their specific objections with appropriate solutions.

In contrast, dismissing their feelings by saying "I disagree with you" or "this is not a concern" can lead to defensiveness and may make the client feel unheard or invalidated. Asserting "your opinion is not valid" directly undermines their perspective and further alienates them from the conversation. The most effective strategy in sales is to build rapport and trust, and acknowledging common concerns fosters that connection.