What should you say if a prospect mentions, "sounds expensive"?

When addressing a prospect's concern about the potential expense of services, highlighting that multi-point inspections are free effectively shifts the focus from the cost to the value and benefits of the service. By offering a complimentary inspection, you demonstrate the company's commitment to providing value upfront, allowing the customer to assess their needs and understand the potential benefits without any initial financial commitment. This approach can help alleviate concerns about cost by emphasizing that the prospect can gain valuable insights about their situation at no charge. It also opens the door for a discussion about tailored solutions that can fit within their budget.