Why is it important to ask questions such as "Can you tell me more about that?"

Asking questions like "Can you tell me more about that?" is essential because it helps you gain deeper insights into the customer's perspective. When you encourage customers to elaborate on their thoughts or concerns, you can uncover underlying issues or desires they may not have initially expressed. This approach fosters a more meaningful dialogue, allowing you to tailor your responses and recommendations to better meet their specific needs. Understanding the customer's circumstances and experiences is crucial in building rapport and trust, ultimately leading to a more effective sales interaction. Engaging in this way also demonstrates that you value their input and are genuinely interested in helping them find the best solution.